Client: Yutaka
Yutaka
A BEAUTIFUL JAPANESE ADVENTURE
Client
Yutaka
Scope
Brand Positioning
Brand Design
Packaging Design
Website Design
Launch Campaign
Brand Design
Packaging Design
Website Design
Launch Campaign
Summary
Yutaka, meaning ‘good harvest’, is a renowned Japanese ingredient and cooking brand, with a particularly strong position in food service and wholesale. However, with growing appreciation of oriental cuisines and more adventurous home cooking, Yutaka had an opportunity to rethink and redesign its consumer retail range and lead consumers on a journey through its time-honoured dishes.
Our strategy and designs captured ‘the art of Japanese food made simple’, giving a cuisine often perceived as complex and out-of-reach, a feeling of accessibility and ease, whilst cherishing the intrinsic Japanese visual themes of order,
elegance and restraint.
