Who we are

This Way Up is an independent, award winning creative agency with a mission to improve lives by working with health and natural food and drink brands.

From artisan coffee to ethical water, from low fat frozen yogurt to Cacao Powder, from all natural stock to lighter confectionery, we champion the brands of the future. And the future looks healthy.

What we offer


We mix consumer insight, truth and a light bulb moment through our bespoke Brand DNA process, to inspire the creative journey and excite consumers about your brand. We create brands, develop portfolio strategy and define brand positioning. And then we go have a cup of herbal tea.


We channel our understanding of how consumers behave into big, bold, brilliant ideas that get brands chosen. We believe those ideas have the power to transform how your brand is perceived. And perception is everything. Ask your boss.


We create new products and brands that change people’s lives in lots of small ways. And we all know that it’s the small changes in what we eat and drink that have the biggest impact on our health. We work with entrepreneurs on ground breaking superfood innovations and market leaders on healthy line extensions. How healthy is your innovation pipeline?

360 Branding

We create brands that work across every single touch point, communicating your brand values consistently, clearly and proudly. We develop websites, advertising, brochures, promotions, presenters, trade stands and other stuff that keeps your consumers coming back for more.

What we don't do

Unethical work

We won’t work with brands that fabricate the truth or mislead consumers and we will never work with brands that knowingly exploit, damage or undermine the growers, suppliers or resources that support their businesses.

Free exclusivity

Each project is as important as the next at This Way Up. We value each and every client. As experts in healthy food and drinks, we are however approached by clients who value our expertise in a specific category where we have knowledge. We cannot offer free exclusivity, but we can offer complete confidentiality.

Free Pitches

Great design is based on collaboration, understanding and trust. Free pitches are not good for collaboration, understanding or trust. Our work creates immense value and we’re proud of that. Please don’t ask us to give it away.

What our Clients Say

This Way Up are truly engaged with the brand and also the wider category bringing great insight, curiosity and challenge as we have developed a new look for the brand. This Way Up have delivered us winning pack design, effective OOH advertising and continue to be a great partner as we develop our innovation funnel.

Marketing Manager

KP Nuts

From design inspiration, to crafting logo work, to colour choosing, pack copy and finally to making sure it all came in within our budget, Team TWU have been on point.


Hampstead Organic

I appointed TWU (after a pitch) to work on a full rebrand project across a diverse portfolio. An understanding of the health and wellbeing space was a key factor in agency selection. From the first point of contact, their team have been professional, responsive, insightful and creative

Head of Marketing


They solved the delicate balance between respect for the core values of the brand and serious purpose of our mission while conveying a sense of modernity, disruption and cheekiness that we needed.

New Growth Spaces Director


I have worked with This Way Up now for several years on various projects across spreads, confectionery and soft drinks and every time I have been delighted with the results.

Bravura Foods

Bravura Foods