Client: Pladis
GOAHEAD
STRATEGY: TAKE A POSITIVE PAUSE, THEN GO AHEAD
Client
Pladis
Scope
Strategic Brand Positioning
Brand Look & Feel
Shopper Marketing Toolkit
Sales Video for internal teams and retail
Verbal Identity
Brand Idea
Brand Look & Feel
Shopper Marketing Toolkit
Sales Video for internal teams and retail
Verbal Identity
Brand Idea
Summary
Great brands are more about the “why” and less about the “what”. We gave established UK snacking brand Go Ahead a renewed purpose - above and beyond its delicious yet nutritious product promise.
For consumers, it’s now more about the moment and less about momentum, offering a break from the mania and madness of modern life. An invitation to “chew things over”, to deliberate before deciding. To take a positive pause, then Go Ahead.
For consumers, it’s now more about the moment and less about momentum, offering a break from the mania and madness of modern life. An invitation to “chew things over”, to deliberate before deciding. To take a positive pause, then Go Ahead.
