Client: Mizkan
Sarson's
A generous splash of modern nostalgia
Client
Mizkan
Scope
Brand Design
Packaging Design
Packaging Design
Summary
Dating back to 1794, when Thomas Sarson began maturing vinegar in wooden vats for 7 days to create a uniquely full flavour, Sarson’s is quite simply the nations favourite vinegar, nostalgically associated with the great British “chippie”.
Under threat from own label, this is how we helped Sarson’s reclaim its position as category leader.
Under threat from own label, this is how we helped Sarson’s reclaim its position as category leader.
Results
Sarson’s beautifully reinstated as the unmissable classic of the vinegar aisle – an essential in every kitchen cupboard
Cues from the factory’s original signage, with its iconic archway, combined with crafted typography and a ‘stripped back’ colour palette resulted in a design that feels both traditional and contemporary.
