Client: Potts Partnership
Potts' Sauces
Delightful disruption. Canned
Client
Potts Partnership
Scope
Brand Strategy
Brand Positioning
Brand Identity
Pack Design
Brand Positioning
Brand Identity
Pack Design
Summary
When you’re under severe pressure in a highly competitive category, the only way to dramatically increase listings is through category-defining disruption. Pott’s is now a brand that speaks bravely and playfully to a new generation of planet-conscious food-explorers.
Results
+311%more cans sold than the previous year
+250,000cans sold in 12 months post re-launch
100%recyclable 500ml can for the stock range
1.3 tonnesof plastic waste saved annually
Awards
FAB Awards Gold
Bronze Pentawards
DBA Effectiveness Award
Bronze Pentawards
DBA Effectiveness Award
Our design brought spoonfuls of taste appeal and character, whilst the untraditional structure – an infinitely recyclable can – brought a real sense of urban style, borrowed from the drinks category.
