Client: VAFO
Planet Pet Society
Stand-out sustainability for all our furry-friends
Client
VAFO
Scope
Brand Strategy
Brand Identity
Portfolio Architecture
Pack Design
Brand World
Digital Assets
Motion Graphics
Brand Identity
Portfolio Architecture
Pack Design
Brand World
Digital Assets
Motion Graphics
Summary
Any pet-parent will tell you that they want their ‘fur-babies’ to have the best possible care and nutrition. But of course, like so many consumers, they also want more planet-friendly choices.
Planet Pet Society rescues perfectly nutritious (‘second chance’) ingredients from the human food industry and turns them into delicious pet food, made and packed with the lowest possible carbon footprint.
Planet Pet Society rescues perfectly nutritious (‘second chance’) ingredients from the human food industry and turns them into delicious pet food, made and packed with the lowest possible carbon footprint.
Results
The brand successfully launched in Finland and in Pets at Home in the UK.
We created a joyful, positive and accessible brand, where sustainability is up-front and central, telling the story of the sustainability journey.
