Client: Orkla
Panda
Go on. Be more Panda.
Client
Orkla
Scope
Brand Strategy
Brand Positioning
Packaging Design
Brand Design
Animations
Digital Comms
Brand Positioning
Packaging Design
Brand Design
Animations
Digital Comms
Summary
Panda, beloved Finnish confectionary brand, was hungry to re-establish itself as a leader in a category suffering from negative health associations. Here was an opportunity to communicate the simplicity and naturalness of Panda as a little piece of ‘permissible indulgence’.
Results
New listings across US, Germany and the UK
Eye tracking research results 50% faster to find
New brand assets – including the iconic liquorice flower shape – gave this once tired and recessive brand renewed shelf presence through a sense of ‘nostalgic modernity’ and youthful joy.
A rediscovered taste of simpler times.
A rediscovered taste of simpler times.
