Client: Mizkan
OSU
Japanese culture, artfully bottled
Client
Mizkan
Scope
Brand Strategy
Positioning
Naming
Brand Design
Packaging Design
Positioning
Naming
Brand Design
Packaging Design
Summary
The daily ritual of drinking vinegar to boost health and wellbeing has been part of Japanese culture for centuries and Mizkan has been crafting traditional ‘saki-cake’ based vinegars for over 200 years.
Results
Listings in all major retailers in the UK
A beautiful bottle, worthy of display, adorned with crafted calligraphy and cherry blossom, the enduring Japanese emblem of continuity.
OSU is a brand born from close creative collaboration between agency and client. A dilutable apple cider vinegar, flavoured with natural fruit juice, that is equally at home in the kitchen cupboard and in the cocktail cabinet.
