Client: Nairn's
Nairn's
Scotland’s rugged flavour landscape
Client
Nairn's
Scope
Brand Strategy
Positioning
Brand Identity
Pack Design
Positioning
Brand Identity
Pack Design
Summary
Nairn’s have been celebrating the magic of the humble oat since 1896 and their oatcakes are an enduring classic of the snacking aisle. Our task was to satisfy the modern hunger for taste and nutrition, reaching a new generation of consumers in search of delicious, simple, honest food that could be enjoyed across a host of occasions.
Results
+4Msales turnover since redesign
+15%increase in sales post redesign
Awards
FAB Awards
Free From Food Award 2023
Free From Food Award 2023
Inspiration naturally came from the rugged landscape of Scotland’s Munro Mountains, reimagined with contemporary illustrations and a vibrant standout colour palette. A real invitation to the home of oats.
