Client: Unilever
Marmite
Limited edition, maximum impact
Client
Unilever
Scope
Brand Positioning
Packaging Design
Brand World Assets
Packaging Design
Brand World Assets
Summary
Made with remnants of brewers’ yeast, Marmite is famed for its uniquely punchy “love it or hate it” taste and brand proposition. And for the millions who do love it, little can be more exciting than the arrival of an innovative new flavour in a Limited Edition jar.
Results
+14.8%average weekly uplift on core Marmite value sales
+19%repeat rate in the first few weeks of Marmite Dynamite launch, well above the category average of 11%
Awards
FAB Awards Gold
Pentawards Bronze
Pentawards Bronze
Marmite Dynamite Chilli took the brand to a whole new level of uncompromising bravery and our design was equally bold and provocative, whilst still cherishing Marmite’s precious brand assets. Another playful instalment from a national treasure served in a beautifully designed jar well worth treasuring. Boom.
