Client: Little Dish
Little Dish
Playful design by the plateful
Client
Little Dish
Scope
Brand Positioning
Brand Design
Packaging Design
Brand Design
Packaging Design
Summary
Anyone with toddlers will tell you how challenging meal-times can be! If only they’d eat the stuff that’s good for them! Little Dish solves the daily dilemma with a range of 100% natural, nutritious and genuinely delicious children’s ready meals – served in a fully recyclable tray.
Results
3 award wins at The Grocer New Product & Packaging Awards, including Best Pack Design of the Year
Our challenge was to give the brand stand-out in an aisle not associated with kids food and clearly signal the natural goodness packed into every meal. Illustrated characters lead the way and a loyal audience of delighted parents quickly followed.
