Client: Flow Health Science
KLARIO
Regain your Clarity
Client
Flow Health Science
Scope
Brand Strategy
Brand Design
Packaging Design
Brand Design
Packaging Design
Summary
Klario is arguably the biggest innovation in diabetes hypoglycaemia for over a century. This innovative product is all about supplying the body with what the experts call “adaptive energy sources” rather than glucose. These open up different energy pathways to deliver complete recovery.
We designed a brand that reflects the fundamental promise of “regaining your clarity”, an antidote to the overwhelming feelings of fogginess and lethargy experienced during a ‘hypo'.
The brand has been brought to life through a suite of brand assets, a pack design and an e-commerce website. And whilst we would never want to trivialise serious medical issues, we are proud that we have given those with diabetes a brand they can use and talk about with a sense of pride and ownership.
