Client: INOUMI

INOUMI

BLENDING MASTERY RE-IMAGINED
INOUMI

Client

INOUMI

Scope

Brand Strategy
Brand Design
Packaging Design

Summary

INOUMI is a new ‘powdered beverage’ range that includes Matchas, Collagen and Mushroom, bringing taste, convenience and flavour first drinks to market for the modern lifestyle, with no added sugar.

We developed the positioning, naming, branding and packaging design for the range based on our brand idea of ‘Blending Mastery Re-Imagined’ capturing the idea of layering of flavour and ingredients.

Making better drink choices has become one step easier with INOUMI.