Client: BRAVURA FOODS
Free From Fellows
POSITIVELY PACKED WITH CHARACTER (AND NOT A NASTY IN SIGHT)
Client
BRAVURA FOODS
Scope
Brand Positioning
Brand Design
Packaging Design
Brand Design
Packaging Design
Summary
Vegan food brands can often feel worthy and serious, whilst indulgent foods like confectionary are seriously lacking in nutritional credentials. In repositioning Free From Fellows, created by British Vegan Ambassador and GB athlete Lisa Gawthorne and Bravura Foods, we showed how sugar free, gluten free, gelatine free, and dairy free needn’t be fun free.
Results
Listed in all major UK supermarkets
Marshmallows became the UKs top selling Vegan Mallo brand in 2024
These bags of Gummies, Gems, Drops and Mallows are simply packed with character and positivity. And whilst we’d never claim that confectionary is “good for you” we know that food that brings a smile definitely is.
