Client: Equi's
Equi's
A scoop of Scottish wit, served Italian style
Client
Equi's
Scope
Brand Strategy
Brand Design
Packaging Design
Brand Design
Packaging Design
Summary
How do you take a 100 year old Ice cream brand, known through its chain of parlours, and make it irresistible to the retail trade? By honouring its rich heritage, its fascinating story and dramatizing its unique combination of Scottish and Italian values.
Results
The rebrand is part of the ice cream firm’s growth ambitions, which include a bigger scoop of the retail sector, with a 40% increase by 2027.
So there sits David, some famous fella from Italy, wearing a “pokey hat” (that’s Glaswegian for ice cream cone). The hero of an ice cream brand that’s manages to be both classically tasteful and yet somehow cheeky and playful.
