Client: Danone
Danone Delice
WITH LOVE FROM DELICE
Client
Danone
Scope
Brand Positioning Strategy
Brand Redesign
Packaging Redesign
Range Architecture Strategy
Brand Redesign
Packaging Redesign
Range Architecture Strategy
Summary
Delice is a market leading brand in Tunisia, where enjoying yoghurt is an established part of family life and considered a naturally nutritious super-food. Despite all this positivity, Delice had its challenges.
A need to build its own identity, separate from the Danone masterbrand and its iconic smile, as well as adopt a clear and intuitive architecture strategy that would assist the shopping of a growing range that satisfied different audiences and need-states.
A need to build its own identity, separate from the Danone masterbrand and its iconic smile, as well as adopt a clear and intuitive architecture strategy that would assist the shopping of a growing range that satisfied different audiences and need-states.
Our new visual identity put the heart device front and centre, symbolising the intrinsic health benefits of yoghurt, whilst reflecting a sense of vitality and the brand idea: “super food for super – families”, served with love every day.
