Client: Mizkan
Branston
CELEBRATING
A CENTURY OF ‘TANGY HAPPINESS’
Client
Mizkan
Scope
Brand Design
Packaging Design
Packaging Design
Summary
British stalwart Branston Pickle, whilst proudly celebrating its 100-year anniversary, unsurprisingly felt “old” for younger consumers. In a youthful, dynamic and “spicy” condiment category it was in danger of being left at the back at the cupboard.
We modernised and simplified the identity whilst retaining its distinctive assets, stripping back the dated primary colours and vignettes of yesteryear, whilst adding a subtle smile which captured the hit of tangy happiness that only Branston can deliver.
