Client: Bay's Kitchen
BAY'S KITCHEN
JARS FULL OF HEART & SOUL
Client
Bay's Kitchen
Scope
Brand Positioning Strategy
Brand Design
Packaging Design
Brand Design
Packaging Design
Summary
We had the great honour of working with a true food pioneer, Bay Burdett, founder of Bay’s Kitchen. The brand was born of her often desperate attempts to enjoy proper tasty food that was IBS friendly without resorting to scratch cooking. Her genuine desire was to reignite the love for food that so many fellow sufferers had lost due to their biological conditions and the highly restrictive diets they need to follow.
These are jars packed with clean and nutritious ingredients and spoon-fulls of joy and positivity and it’s reflected in a simple and uplifting suite of designs. The design not only conveys the idea of the kitchen as the heart of the home, but also the way in which Bay and her team put their heart and soul into helping an often excluded group of people feel well and truly invited to the table.
A design system that not only created brilliant stand-out and taste appeal, but easily translated across physical and digital touchpoints.
