Client: Groupe Bel
Babybel
Plant-Based
A beautiful new baby in the family (vegan approved, naturally!)
Client
Groupe Bel
Scope
Brand Design
Packaging Design
Packaging Design
Summary
As the plant based trend gathered momentum, Babybel, the cute little wax covered cheese, had an opportunity to invite the growing dairy-free audience into its fun world.
Results
The most successful Babybel innovation ever
Our pack design carefully balanced the iconic Babybel brand assets with instantly understandable plant-based cues
for unique and distinctly Baby-bel standout on shelf.
for unique and distinctly Baby-bel standout on shelf.
