Client: Danone
Actimel Plus
A NEW GENERATION OF HEALTHY DESIGN
Client
Danone
Scope
Brand Design
Packaging Design
Packaging Design
Summary
Actimel is a pioneering brand in the world of immunity supporting nutrition although its benefits are not well understood by younger consumers.
Actimel Plus was Actimel’s ‘supercharged’ younger brother, containing 100% of the RDI of vitamin D, a healthy dose of vitamins B6 and B12 and loads of flavour.
Actimel Plus was Actimel’s ‘supercharged’ younger brother, containing 100% of the RDI of vitamin D, a healthy dose of vitamins B6 and B12 and loads of flavour.
Results
Grocer ‘Product of the Year’ in 2024
Successful listings in Coop, Asda, Tesco
and Morrisons
Our creative solution maintained the brands’ distinct iconic assets, whilst creating a new youthful design language that amplified the
added flavour and health related benefits.
