Client: Dilmah
85 RESERVE
A sustainable artisan cuppa (with love from Sri Lanka)
Client
Dilmah
Scope
Brand Positioning
Naming
Packaging Design
Naming
Packaging Design
Summary
Dilmah is not only the world’s finest single-origin, artisanal tea brand, but a purpose led business, donating large sums to sustainability and conservation projects in South East Asia. The 85 RESERVE Range was created as a new luxury brand, celebrating the year in which the company was founded, as well as the majestic beauty of its Sri Lankan homeland.
Results
85 RESERVE opened up a new premium retail offering for Dilmah
Our designs echoed the refined and subtle nature of these handpicked, small-batch teas and herbal infusions, which utilised biodegradable teabags and fully recyclable tins.
