Sarson’s, a great British Brand since 1794, created by Thomas Sarson in London. Since then it’s become the nation’s favourite vinegar, gracing counter tops of the best fish and chip shops and kitchen tables from Lands’ End to John O’Groats. With a time honoured process maturing the vinegar in wooden vats for 7 days, providing a unique flavour profile, the brand needed to reclaim its position as a category leader.
We were challenged to modernise this true hero, ensuring the heart of the brand remained along with the iconic teardrop bottle. Retaining and elevating the core brand asset of the arch we developed authentic typography and refined the colour palette, iconising and simplifying the brand. Reinstating Sarson’s as a true pioneer of the vinegar aisle, we have iconised the Sarson’s brand name and amplified the unique craft brewing process with a specially developed Craft Brewed* icon sitting proudly at the top of the pack.