Liquid stock has traditionally been merchandised in non recyclable plastic pouches, adding to the mountain of packaging waste being incinerated or placed in landfill.

Pott’s innovative solution of using a can offers easy recyclability as well as a disruptive format that has instant stand-out on shelf. The can design reflects the core Potts’ brand identity but includes additional premium flavour cues to add value and drive trial. An immediate listing in Tesco has seen the range gain national distribution.

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