We were approached by Groupe Bel, to create a new global brand of Plant Based cheese with a range of products that offered better taste and texture than any other plant based cheese on the market, we jumped at the chance.
Our team focused on creating a brand for ‘The Agile Home Hero’, a mum or dad looking to find healthy ways to feed their family and enjoy meals together, despite often conflicting eating preferences. We created a positioning that focused as much on accessibility as it did on taste. The design took inspiration from blocks and textures within the world of cheese. The shapes interlock to form the brand name, but equally importantly they reflect the shared meal opportunities, that the brand offers. Whether it’s a gooey carbonara or an indulgent camembert with crackers, Nurishh has been designed to satisfy everyone’s tastes.