Free From Fellows

Most people enjoy sweets. But we all know sweets come with a few compromises. Sugar and gelatine are a couple of those compromises.

Traditionally confectionery that has targeted vegans or the health conscious consumer, has stressed its ‘free from’ credentials and generally failed to deliver on the real point of confectionery which is well…. ‘fun’. Our redesign of Free From Fellows has re-imagined the original (and slightly earnest) on pack illustrations of the founders, into wonderfully engaging characters that reflect the nature of the sweets themselves. Cheeky, fun loving and brimming with personality, they proudly display the ‘free from’ credentials of the sweets and invite the consumer to join in and enjoyment some guilt free confectionery.