Client: Intersnack

HULA HOOPS PUFT SNACK

HULA HOOPS PUFT SNACK

Client

Intersnack

Scope

Brand Strategy
Brand Design
Packaging Design

Summary

We all want better-for-you snacking, but not at the expense of taste. PUFT had entered the ‘reduction zone’. Less Calories. Less Impact. Less Taste. Less Fun. But the product had amazing texture and taste. It just needed to be PUFT up a little. Our team brought a contemporary design, healthier cues combined with taste, and a list of benefits that made sense.