Client: McCormicks
Frank’s Red Hot

Client
McCormicks
Scope
Brand Positioning
Brand Design
Packaging Design
Brand Design
Packaging Design
Summary
Frank’s Red Hot is a staple in American restaurants and homes and has a growing base of loyal consumers in Europe. This Way Up developed a design system for the Frank’s innovation pipeline, which we applied to their range of delicious ‘squeezy' flavour ‘boosted’ sauces. Not just hot, but tasty!








