Client: Suji's
Suji's
ADVENTURES IN FOOD HAPPINESS
Client
Suji's
Scope
Brand Positioning Strategy
Brand Design
Packaging Design
Brand Design
Packaging Design
Summary
Asian inspired ready-made food is all too often of poor quality and out of touch with the growing demand for adventurous yet wholesome and nutritious global cuisine. Created by chef and entrepreneur Suji Park, the Suji’s brand promises all the exciting flavour and textures of the far-east, made using quality, ethically sourced ‘clean’ ingredients.
This was our opportunity to embrace the explorer mindset and devise a whole new look and that spoke to an adventurous millennial audience, hungry for authenticity in every sense. We repositioned the brand as contemporary, approachable, inventive and free-spirited.
An invitation to join an adventure
in food happiness.
