Client: KP Snacks
KP Nuts
THE SUNNIER SIDE OF SNACKING
Client
KP Snacks
Scope
Brand Positioning Strategy
Brand Design
Packaging Design
Brand Design
Packaging Design
Summary
This iconic UK brand, launched in 1953 was the nation’s first salted peanut snacks. Yet despite an incredible 92% awareness, KP Nuts were rapidly losing market share, with own–label, more foodie competitors and negative quality perceptions all contributing to the decline.
Our solution lay in a fundamental product truth: the 130 days of ripening in the sun after harvesting. That’s why you can “taste the sun in every one”.
Our solution lay in a fundamental product truth: the 130 days of ripening in the sun after harvesting. That’s why you can “taste the sun in every one”.
Results
+20M increase in brand value in just 4 years
+37.9%increase in market value since relaunch
Awards
DBA Effectiveness Award
Established assets were amplified for better stand-out, whilst new assets and product depictions created a sense of radiant optimism and premium quality.
All the subtle signs of a brand worth paying more for.
All the subtle signs of a brand worth paying more for.
