Penn State

In a category full of unhealthy products that are generally fried, Penn State American style pretzels are baked, making them naturally HFSS compliant. Here was a chance to elevate quality and taste credentials, not merely through a functional claim but through a new design recipe that repositioned Penn State as a delicious yet permissible choice for health conscious consumers, helping KP Snacks fill a sizeable American shaped hole in the market.