Client: Bravura Foods
The Leaf Life
A healthy dose of calm creativity
Client
Bravura Foods
Scope
Brand Positioning
Naming
Brand Design
Packaging Design
Naming
Brand Design
Packaging Design
Summary
Without being intoxicating or psychoactive, CBD is said to relieve a host of physical and mental conditions. Working with Bravura Foods we created The Leaf Life – a range of refreshingly healthy sparkling drinks, all free from nasties and infused with a gentle 15mg dose of CBD.
Taking visual inspiration from the organic forms of a lava lamp and with names like ‘Mindful Mango’ and ‘Laidback Lemonade’ our creative approach promised “natural calmness". But this was less about “hippy cliché” and more about creating a brand that was clean, considered and totally contemporary.
