Client: Kung Fu Mama
Kung Fu Mama
Authentic Asian food. Design with real punch.
Client
Kung Fu Mama
Scope
Brand Positioning
Brand Design
Packaging Design
Brand Design
Packaging Design
Summary
Upon moving to the UK, our Taiwanese entrepreneur client set about filling a sizeable gap in the Asian ambient noodle market, dominated by brands using unhealthy artificial ingredients, additives and flavour enhancers. Kung Fu Mama is made to authentic Taiwanese recipes, featuring sundried noodles and wholesome sauces cooked with ‘clean’ ingredients.
Results
Listings in premium UK retailers such as Selfridges and Wholefoods.
Successful transition from 'world food' aisle to mainstream in Sainsbury’s.
Our design solution packed a real contemporary punch, positioning Kung Fu Mama as the modern hero of easy, authentic and flavoursome Asian food, all in a fully compostable outer wrapper.
