Client: Unilever
Heath & Heather
The English hedgerow, harnessed for health
Client
Unilever
Scope
Brand Positioning
Brand Strategy
Brand Identity
Brand World Design
Packaging Design
Brand Strategy
Brand Identity
Brand World Design
Packaging Design
Summary
Herbal medicine goes back hundreds of years and Heath & Heather was established in 1920 by two pioneers of the practice. However, heritage and authenticity means nothing if you can’t wet the appetite of modern consumers in search of something beyond the gentle and the quaint.
Results
+48%increase in price per kilo
+26%post launch sales increase
Awards
DBA Effectiveness Award
The answer was to take the brand back to nature and evoke the simple magic of the hedgerows of England which were the source of many of the original herb varieties used by the brand. A tea for every occasion, and beautifully designed case for every tea.
