About us

We are on a mission to create positive change and build a healthier future, improving consumers lives, as well as the long term health of the planet. We believe the best way to achieve this is through ‘boundless creativity’.

We’re talking curiosity, positivity, open-minded collaboration and the limitless power of imagination. For us, asking people to ‘buy into’ a better world starts when you design it.

But this isn’t just about designing brands that offer better nutrition, immunity or fitness. It’s about the promise of improved well-being in the broadest sense – positive mental health, human equality, eco-diversity and sustainable living.

But idealism is nothing without realism and numbers speak volumes. We are proud of the commercial successes associated with our work.
So in each of our case studies you’ll instantly see the metrics that matter.

What our clients say

Sue MacKay,
Marketing Manager, KP Nuts

"The team at This Way Up have been a pleasure to work with… they have delivered us winning pack design, effective OOH advertising and continue to be a great partner as we develop our innovation funnel."

Hannah Ruffles,
Brand & Marketing Consultant, Aspall Vinegar

"We developed fantastic relationships with a consistent and dedicated team who showed unwavering commitment and genuine investment in achieving the best possible outcome…. we've received outstanding feedback from retail buyers and secured a brand-new listing for one of our updated products immediately following the rebrand. We couldn't be more pleased!"

Emma Heath,
Head of Marketing, Nairn’s

"This Way Up have been professional, responsive, insightful and creative, showing a thorough understanding of the challenges and opportunities our extensive research has identified, and their client servicing has been first class, too. I’m genuinely excited about working with the team at TWU to futureproof the Nairn’s portfolio and drive brand growth."

Lisa Gawthorne,
Managing Director, Bravura Foods

"This Way Up are a design agency that goes beyond the norm, they take time to understand the markets, the consumers and the products and really immerse themselves into a branded project to deliver the best possible outcome on shelf."

Alex Equi,
Brand Manager, Equi’s

"The team’s expertise in design, technical knowledge, and support guided us seamlessly through every step of the process. Now, we have a brand identity that not only perfectly reflects who we are but one that we truly love. We couldn’t be happier with the results and would highly recommend This Way Up to anyone looking for a team that brings creativity, passion, and a true commitment to your vision."

Mohamed Yasser,
Project Manager, Mighty Foods

"What makes TWU really special is their team being not only keen to take care of every little detail throughout the branding process, but also being helpful in communicating and including our team in every step. They treat every single brand with absolute care which makes us love working with the amazing team and grateful for our partnership!"

Tanya Pitchforth,
New Growth Spaces Director, Danone

"This Way Up solved the delicate balance between respect for the core values of the brand and serious purpose of our mission while conveying a sense of modernity, disruption and cheekiness that we needed."