Client: One Good Thing
One Good Thing
Design so good you can eat it
Client
One Good Thing
Scope
Brand Strategy
Brand Positioning
Naming
Verbal Identity
Brand Design
NO Packaging Design*
Asset Creation
Brand Positioning
Naming
Verbal Identity
Brand Design
NO Packaging Design*
Asset Creation
Summary
As we all know too well, there’s way too much plastic waste going into landfill. OGT (One Good Thing) weren’t content with creating a snack with a recyclable wrapper, they were determined to make a nutritious fruit-based bar with absolutely no wrapping at all!*
Results
+1.5Mviews on TikTok by December 2023
100%production capacity within 6 months of launch
Awards
Pentawards Diamond 2024
FAB Awards Silver 2024 (Sustainability Category)
FAB Awards Silver 2024 (Sustainability Category)
With the help of smart food-scientists and a passionate design agency, the world’s first wrapper-free, edible-coated snack & protein bar was born. Perfect for anyone with an active lifestyle who’s ready to help clean up the planet, one little snack at a time.
