Who we are

This Way Up is an independent, award winning creative agency with a mission to improve lives by working with health and natural food and drink brands.

From artisan coffee to ethical water, from low fat frozen yogurt to Cacao Powder, from all natural stock to lighter confectionery, we champion the brands of the future. And the future looks healthy.

What we offer


We mix consumer insight, truth and a light bulb moment through our bespoke Brand DNA process, to inspire the creative journey and excite consumers about your brand. We create brands, develop portfolio strategy and define brand positioning. And then we go have a cup of herbal tea.


We channel our understanding of how consumers behave into big, bold, brilliant ideas that get brands chosen. We believe those ideas have the power to transform how your brand is perceived. And perception is everything. Ask your boss.


We create new products and brands that change people’s lives in lots of small ways. And we all know that it’s the small changes in what we eat and drink that have the biggest impact on our health. We work with entrepreneurs on ground breaking superfood innovations and market leaders on healthy line extensions. How healthy is your innovation pipeline?

360 Branding

We create brands that work across every single touch point, communicating your brand values consistently, clearly and proudly. We develop websites, advertising, brochures, promotions, presenters, trade stands and other stuff that keeps your consumers coming back for more.

What we don't do

Unethical work

We won’t work with brands that fabricate the truth or mislead consumers and we will never work with brands that knowingly exploit, damage or undermine the growers, suppliers or resources that support their businesses.

Free exclusivity

Each project is as important as the next at This Way Up. We value each and every client. As experts in healthy food and drinks, we are however approached by clients who value our expertise in a specific category where we have knowledge. We cannot offer free exclusivity, but we can offer complete confidentiality.

Free Pitches

Great design is based on collaboration, understanding and trust. Free pitches are not good for collaboration, understanding or trust. Our work creates immense value and we’re proud of that. Please don’t ask us to give it away.

What our Clients Say

Their design work cuts through on shelf creating trial and consumer loyalty.

Steven Ruhl

Coca Cola - Energy Global Marketing Director

Following the re-brand, meetings with buyers have increased and sales have increased 18% YOY.

Brian McErlain

Genesis Crafty

The brand DNA really helped us focus our business and articulate what makes us unique. It’s shaped everything we do. We are now listed in 514 Sainsburys stores.

Will Little

Little's Coffee