A new generation of South African youth has emerged with high expectations of the world around them who want to live life at a faster pace.
As ambitious working professionals and open minded students, they want to push boundaries, develop themselves, learn new skills, and own their futures. They are looking for brands that will be with them on that journey and which reflect their aspirations. Our design for YogiSip, the iconic flavoured milk brand in South Africa, captures the idea of ‘Refreshing Your Perspective’. Encouraging the Woke generation to see the world differently, constantly innovate, be bold and never stop expanding their horizons.