Oatcakes have been one of Scotland’s best kept secrets for decades, but with a growing demand for healthier foods they have started to enjoy more international acclaim. Nairn’s is the definitive oatcake. Made from highland oats, in the traditional way with natural ingredients.
Our brief was to help communicate versatility, taste and a more modern spirit of Scotland, through the branding and packaging. We took inspiration from the Munros and rugged landscape where the oats are grown, and brought vibrant colour, texture and depth to the designs. Our designs provide inspiration for all those looking for a delicious snack that’s stacked with flavour and character.