We were commissioned to optimise the core range design for Little Dish, the makers of 100% natural and nutritious children’s food, by strengthening the brand identity and developing further distinctive brand assets. Our challenge was to ensure the brand was still recognisable for existing consumers, whilst strengthening brand blocking online and on shelf.
Our creative solution retains the brand’s variant colours to ensure that existing consumers can still find their kids favourite meals, but now features a speech bubble holding device for the identity. The new holding device allows the identity to be used consistently across all packs and pops on shelf. The new device also works seamlessly with the existing brand characters, the “Zoo Crew”, creating a playful pack and brand world.
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