KP Nuts

Our redesign of the iconic KP Nuts portfolio reflects that they are grown and ripened under the warm South American sun, and as a result, not only do they taste better, but they are also packed with protein and fibre to appeal to the increasingly health-conscious shopper.

Repackaged into resealable, stand-up Doy packs to keep them fresh, you can now "taste the sun in every one". The change in pack structure will aid shopper navigation as it allows them to be easily merchandised in the snacks fixture as well as secondary store positions, for example alongside beer.

Sue MacKay, KP Nuts marketing manager, said: “The refresh of KP Nuts packaging will enable the brand to be a true category beacon”