Marmite Dynamite

Everyone falls on one side of the big ‘love hate’ debate. But now Marmite has taken the debate to a whole new level. Lovers will be in rapture, haters will have to dig deeper to find reasons to resist.

Marmite Dynamite, with it’s spicy chilli kick, just raised the stakes and made the debate a lot more interesting. The same yeasty, rich, punchy spread, but now with added ‘boom’, will capture a completely new audience and maybe even silence the critics for good. The design reflects the brilliant concept, re-interpreting the Marmite iconic visual equity as a stick of dynamite, with a lit fuse running onto the lid across the tamper seal. Are you brave enough to give it a go…

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